Must-Haves on Your Website’s Homepage

In today’s increasingly digital world, it is as important as ever to have an online presence – particularly if you have a brand or business. While there is a great incentive for businesses to create a website, what’s not as widely discussed is how to optimize a website for search engine visibility, which can help draw more attention – and users – to your business. In today’s blog, we’ll be focusing on your home page and the most critical elements that you should have on it.

Brand Logo & Main Image

When it comes to your home page, pictures can certainly speak louder than words. When users visit your page for the first time, you’ll want to show them what your brand is all about, and there are few ways to do so as effectively as with images. There’s no doubt that your home page will be strengthened by the use of a logo and a main image, as they are both practical and attractive. To provide an example of this, if you were a remodeling team, it might be ideal to display a project that you’re proud of on your homepage.

Heading Text

If images show users what your business is all about, text will help tell them more about it, and that’s why it’s ideal to have a heading somewhere on your homepage. Whatever you feel is most important to say about your brand, you can’t go wrong with a short description, especially if it is something that has been omitted by your images. Some examples of a heading may include your company slogan, motto, or just a short blurb about the services you offer.

Calls to Action

In most cases, interactions with customers are what keep business afloat. That’s why we would argue that it is critical – not just necessary – to have some type of call-to-action on your homepage. This can refer to a click-to-call button, where users can call you directly from your website, or perhaps a contact form submission, where users can manually submit information to you via a contact form.

Looking for a Web Marketing Agency? Consider BWM!

Boston Web Marketing, New England’s largest independent digital marketing company, will help your brand grow its online presence with our expert services in Google Ads Management, search engine optimization, and more! Interested in getting more eyes on your website? Get started today by calling us at 857.526.0096

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