We live in a diverse world where everything is interconnected. It is essential that people can have access to the information you are providing no matter where they are in the world, Especially in the digital space, where almost everything can be found. According to studies and statistics, there are nearly 7000 living languages. Around 6% of those have more than a million speakers, which accounts for about 94% of the world population. Needless to say, there is a high chance that many of your business customers speak more than one language. It is not only beneficial to provide more information to potential customers who don’t speak English, but it is also beneficial to the SEO of your website.
How Difficult is The Process?
It sounds difficult, but it is actually fairly easy to create multiple versions of your website in different languages. There is absolutely no need to set up a multi-site or separate WordPress install for each language. There are a couple of ways to do this but the two most common approaches to this are:
- The first method is to manually translate the content into whatever language desired.
- The second method is to use Google Translate as the tool to translate all of your content to any language your visitors want.
It is obvious that the first method is the most effective and best approach. You can easily do this by installing the Polylang plugin and following the instructions. If you do not have the resources and time to translate your content manually, Google Translate can be a quick fix. This will give site visitors a button to switch languages. The translation may not be perfect but it should be able to relay the information to the user.
If you are having trouble with your website, a great way to solve this is by hiring professionals, such as the experts in Boston Web Marketing, to do it for you! The team of SEO specialists at Boston Web Marketing are highly-experienced and can give you effective solutions to your website problems. Call us now for free website analysis.