Mozilla has terminated their three-year partnership with Yahoo and partnered once again with Google as Mozilla’s default search provider, which came as a surprise for Former Yahoo Chief Executive Marissa Mayer who won a five-year contract with Mozilla back in 2014.
Mozilla recently released Firefox Quantum this week, which has remarked the company’s fastest browser yet. Perhaps Google’s speed and its feature AMP is what influenced Mozilla to go back to Google.
According to the reports by Danielle Dixon, chief Business and Legal Officer, Mozilla, the decision was “based on a number of factors including doing what’s best for our brand, our effort to provide quality web search and the broader content experience for our users,” Dixon said, “we believe there are opportunities to work with Oath and Verizon outside of search.”
Should Firefox users prefer using Yahoo, they can still manually change their default search engine back to Yahoo or other web browsers that are available. However, if you are living in certain regions such as Russia, Turkey, Belarus, Kazakhstan, and China, you will see a different default search engine.
For other news, please feel free to check out our latest posts!
The art of influencing is not going away. Paid advertising