With an increasing amount of users using their mobile devices to access websites and it now being a crucial ranking factor, it’s more important than ever to ensure that your website is mobile-friendly. Having a mobile-friendly website will keep users on your website as long as possible and hopefully turn them into a paying customer. To make sure your website is as mobile-friendly as possible, keep these factors in mind when building your site.
Design and mobile compatible
You want to make it as easy for users to access your website on their phone as it is to access your website on their desktop computer. Are users on your site to read information, purchase products, subscribe to your newsletter, or sign up for your courses? Make sure your visitors can accomplish the objective they came to your website for as easily as possible. Convenience is what everyone looks for nowadays and by making things as convenient as possible for potential customers your business will also reap the benefits of it.
Having a responsive website design means the size automatically adjusts to the size of the screen it is being viewed on. This allows your website to adjust to different size phones, computer screens, and tablets as well as saves you time and frustration on building and maintaining a separate mobile website. By having a responsive design you are allowing your visitors to easily read through your website, keeping them on your website for a longer period of time.
One of the easiest ways to reduce bounce rate on your website is by having a fast website load speed. This can be done in a variety of ways, but the most beneficial for mobile devices is utilizing AMP. This can easily be set up through your WordPress site and you’ll see your bounce rate and loading speed increase! Another factor that affects your website’s loading speed is the images on your site. Make sure your images are compressed to the ideal mobile-friendly size.
No pop-ups or small pop-ups
A lot of businesses utilize popups on their websites as a way to give their customer an incentive to make a purchase or sign up for their newsletter. They are a great way to put these incentives out there, but if they are not properly responsive on mobile devices they can be hard to click out of, meaning your potential customers are going to be leaving your website in a very short period of time. If you do wish to have a pop-up on your website, be sure it’s responsive and is easy to click out of on mobile devices.
Prominent call to action
Want people to sign up for your emails, call you, or request directions? Take advantage of a sticky footer that is only visible on mobile devices to boost lead generation. A sticky footer will tell the visitor exactly what you want them to do and will give them an extremely easy way to do it.
Contact Boston Web Marketing
If you’re looking to build or optimize your mobile-friendly website, Boston Web Marketing is here to assist! Our team of experts can help grow your online presence on all devices. Contact us today by giving us a call at 857-526-0096 or by filling out a contact form.