Mobile Friendliness Improvement Checklist

Mobile Friendly Website

Mobile Friendliness Improvement Checklist

Everywhere you look, whenever you look, you’ll see at least a handful of people on their cell phones – texting, playing games, surfing the web. It’s more important than ever for websites to be mobile friendly so that the people that rely on their phones more than desktop computers can still access your website and it be easy to do so.
 
Design & Code Your Mobile Website First. You want to make it as easy for users to access your website on their mobile devices as it is on their desktop computers. Be sure that the users are able to complete their objectives of entering your website whether that is to read content, purchase products, subscribe to a newsletter, or learn about your services.
 
Responsive Design. Having a responsive design means that your website will automatically adjust to fit whatever screen it is on without having to have multiple versions coded out. This saves a lot of time and frustration for both you and your user.
 
Dedication to Speed. Ensure your website loads quickly and hits all of Google’s AMP requirements to stand out against other search results and to lower the bounce rate on your website.
 
Implement Search & Filters. Although not necessary for all websites, it’s important to take into consideration the content on your website and how easy it is for users to access the content on their mobile devices. If you have an e-commerce website, having search and filter functions will make a positive impact on user experience.
 
Reference Google Analytics. Your websites analytics can give you a great idea of what needs to be improved on and what’s working well. By referencing these, you’ll be able to address potential issues before they become critical.
 
Test on Multiple Devices. When putting together a mobile website, it’s important to test it on multiple devices to make sure there is no issues with the different software each device might have. This also allows you to make any changes to the responsiveness of the website.
 
Say “No” to Pop-Ups. Pop-ups are not very user friendly, especially when they can’t close out of them. When they’re on mobile devices, it makes it even harder to close out of these pop-ups, therefore the user will be leaving your website quickly and increasing your bounce rate.
 
Have a Clear CTA. When users access your website on their phone it’s typically because they want a quick answer or a phone number to call. Always have a clear CTA, whether it be click to call, a “get directions” button to your location, or a free quote for one of the services you provide.
 
Cut Down on Images. Having a lot of information on a website for your phone to process could slow down the load time. Try to avoid having too many images for devices to read and download and opt for more text.
 
Use Smart Forms. Smart forms are clear and easy to fill in, making them the perfect candidate for mobile websites. Have a short form, clear questions and areas to fill in information, and a large, mobile friendly submit button.

Rachel Martin
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