Google is ever changing their search engine optimization (SEO) tactics and we’ve been hearing about mobile first indexing for a while now. What this means is that Google will mostly be using and looking at the mobile version of websites instead of how the website appears on the desktop. Google’s top priority is user experience, and with most users searching on their phones now, it’s no wonder they’re checking to see how your site works on a phone.
Mobile First Indexing
Mobile first will now mean that the mobile version of your website is the primary website that not only your searchers will see, but also Google. This is changing how Google is going to crawl and index your website, up until now, the desktop version of your website was considered the primary version of the website. Rankings can also change from searching on a mobile device to a desktop, meaning you’ll want to stay up to date and check how your website is ranking on both.
With over 60% of users using mainly their phones or tablets when searching, you will want your website to appear easy for them to navigate and for them to find the information they are looking for.
Is your website mobile friendly?
The first thing you should do is see if your website is mobile friendly. You can use Google’s mobile-friendly test to check and see. If your website is already mobile-friendly, then your rankings won’t be altered and you don’t need to change anything. You’ll be surprised, most websites are automatically responsive.
If your website isn’t mobile-friendly, you’re going to want to update it to make sure it is. It’s nothing to panic about though, mobile first indexing is more about how Google is getting the content on your website rather than how it is ranked. All content on your website, no matter how it appears will be read and then ranked. There are many ranking factors that contribute to your website.
As business owners, how Google reads, crawls, and indexes your website is all important. Now, adding mobile indexing is another factor that you can capitalize on to make sure you are ranking where you’d like to be. For questions about your website and ranking factors with search engines, feel free to reach out to us for a free SEO consultation.