When you’re working on building out your companies digital marketing strategy, one of the most important things you can do is to research your keywords and figure out what you’re trying to target with your site’s content. However, keyword research is a difficult task that many businesses only tackle when absolutely necessary, meaning they don’t know the ins and outs of choosing great keywords. If you’re going to be working on choosing keywords for your business, take a look at our blog to learn about a few of the biggest mistakes that businesses make when researching for keywords.
Ignoring Searcher Intent
One of the biggest mistakes that businesses make when researching for keywords is looking at pure search inquiry volume rather than thinking about how that relates to what users are actually searching for. For example, imagine you’re working on building your site’s content to rank for how to fix a particular product because it has a high search volume, but you don’t offer repair services, you only sell the product. You may be able to drive a lot of traffic back to your site by optimizing for those keywords, but you won’t be achieving the sole focus of optimizing your site, getting conversions. Don’t focus on optimizing for the highest-volume searches unless it’s relevant to what your company is offering. Ensure you don’t forget user’s search intent!
Not Optimizing For Long-Tail Keywords
In the world of SEO, short-tail keywords make up the vast majority of searches, but this also means that competition around the terms is far higher than their long-tail counterparts. Optimizers often get caught focusing too much on optimizing for short-tail keywords because of their high-search volumes, but if you rank well for a few long-tail keywords that are relevant to your products, it can often result in far more conversions than trying to optimize for a short-tail keyword that’s highly competitive.
Over-Focusing On Exact-Match Keywords
Another mistake that optimizers often make is focusing too much on exact-match keywords. Content writers often make the mistake of including a keyword and every single keyword variation they can think of. While this won’t hurt your content, it makes your writing appear forced. Instead of trying to focus every keyword variation you can think of into a single paragraph, focus on writing about a topic the same way you would explain a topic to a person. If you write high-quality, thorough content, it will rank well whether you use every single variation of a keyword or not.
Contact Us Today
If you need help with your companies keyword research and overall digital marketing strategy, our team at Boston Web Marketing is ready to assist! Our team can be reached over the phone by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!