Boston Web Marketing Logo

Misconceptions With Google Ranking Factors

Every website owner wants their website to rank high when it comes to search engine results. The higher a website ranks, the more traffic, and business opportunities exist. When it comes to your website ranking well on certain Google search engine queries, Google Ranking Factors obviously play a pivotal role. While there are a handful of Google Ranking Factors responsible for a website’s success, there are misconceptions regarding ones that do not really tie into your website ranking on a search engine query. Here are three common misconceptions when it comes to Google Ranking Factors.

Lack Of XML Sitemaps

An XML sitemap is essentially a “roadmap” that helps the backend of Google see the most important pages of a website. It is a technical file that helps Google find your webpages and index them. So with that said, creating XML sitemaps will not hurt, but not having them will not hurt your website either if Google is already crawling and indexing your webpages.

Domain Age

Many are under the impression that the older a website is, the better it will do on the SEO side. That is often not the case. If an older website ranks higher than newer ones it is probably because of the content on the older website. Google Search Results rely more on the trustworthiness and credibility of a website rather than its age.

An Abundance of Page Content

Content is essential, but it has to be done the right way. Having a moderate amount of useful and relevant content will outweigh wordy, directionless, mass content any day. When content is being put on your website, it needs to serve a purpose. Just putting endless amounts of content on your website can prove to be a fruitless exercise.

Common Ranking Factors

Now that you have learned about a handful of Google Ranking misconceptions, here are five of the main Google Ranking Factors:

The next time you want to improve your website, aim to enhance those five aspects.

Professional SEO Services: Boston Web Marketing

Boston Web Marketing offers a variety of different digital services that can help websites grow. If you are looking for assistance with your digital presence, contact us today!

Recent Blog Posts

Contact Us Today!