If there is one certainty when it comes to Search Engine Optimization & organic growth, what worked last year may not necessarily benefit you today! This can be difficult as a business owner to determine that next best step forward, and how to execute the content revitalization that you are about to embark on. The question is, do you update the content or delete it? Here are a few insights on whether you should update the already existing content or just delete it altogether.
Update Old Content That Is Still Valid
There are some blogs and pieces of content on websites that are still relevant and valid. If that is the case, updating the content is the way to go. For example, if you have a blog post informing people about Google algorithms, it is best to update the content as the algorithms change. As Google indexes your website it will notice if the website is continually updated or not. If your website is continually crawled by google, Google will continue to rank your website higher than if the content is not updated.
Create New Content With Blogs & Additional Web Pages
A blog on Google’s algorithms helps people understand how Google ranks their website and what they need to do to rank higher, even though the advice changes over time. Content, in this case, must be updated to keep with the latest standards. It can also be beneficial to create new pages that highlight your service area as well as services provided.
Reinvent Old Blogs & Web Pages
Ther are always going to be unique ways to create new and valuable material from old posts or webpages if you update the content to make it current again. You can potentially merge blogs together that have the same subject into one new post, as well as updating and reposting a blog from a few years prior if the information is still relevant. Frequent content creation is essential to ensuring that your website shows up on page one of Google, whether it is a blog post, a service page, or a service area page it is important that the material is fresh, but also relevant.
Optimizing Content for Keywords
A way that you can utilize keywords within your web pages & blog posts is to focus on a few specific, long-tail keywords. Focusing on just a few keywords can help optimize that blog post to its full potential because it addresses a specific topic that the customer is searching for. Being specific with your keywords is important because using general keywords will not help narrow the search results page down to just your site.
Here are some links to highlight other best practices when it comes to optimizing existing web pages beyond content are as follows:
- Optimizing Header Tags
- Adding New & Fresh SEO & Meta Descriptions
- Optimizing URLs for Easier Access
- Adding Schema to Webpages to Display Additional Information
- The Benefits of Keyword Targeting
Helping Your Business Get Found Quicker
The Boston Web Marketing team specializes in curating unique content for companies across all industries. When it comes to products, services, and growing your business it’s important to get found quick. If you are interested in growing your business online or would like to expand and optimize the content on your website or social platforms, give Boston Web Marketing a call today at 857-526-0096