One way to make your website more approachable is to make it more accessible. In this article, we’ll be referring to the term “accessibility” as it connotes to something (in this case, websites) being universally accessible by the widest variety of people – particularly those with disabilities.
Not all tech users are created equal. In fact, for every technologically proficient person there is, there may be someone struggling to navigate themselves – whether it be from factors of age, disability, or others. For that reason, when developing your website, it’s ideal to optimize your site to be as user-friendly and as accessible as it can be. Not only is this a sound display of ethics and morality from you and your brand, but most users simply favor a site with a clean, understandable layout.
Accessibility & Visual Elements
Visual elements can be one of the most consequential aspects of any website. The collective look of a website – whether good or bad – can play a significant role in its success among users. When it comes to making your website more accessible, there’s no overstating how important visual elements can be.
Text & Fonts
Why don’t we start with text? We may hardly think about it, as text is something that appears on nearly website, but paying attention to text is an excellent building block in making your website more accessible! For people who are visually impaired, text can pose as a potential roadblock, particularly when it is too small, or just plain difficult to read, most likely due to its font. The way to make your text more accessibility-friendly is to ensure that it is clear, concise, and large enough to read. This is such a simple concept, yet it can go a long way! As a business owner, you should want everyone who is able to visit your website.
Pictures & Alternative Text
Who doesn’t love the use of pictures? When constructing your website, using pictures is an excellent way to convey the nature of your business to the user without having to use text. Unfortunately, not everybody is able to interpret pictures the same, and this is where alternative text, also known as ‘alt text’, comes in to save the day.
In simplest terms, alternative text describes what’s going on in a picture to users who can’t view the picture for any reason. Alt text can also be helpful in cases when an image doesn’t load, describing to the user what the image would have been. Alternative remains one of the more popular pro-accessibility practices out there, and for good reason, as it’s so simple, but can be very effective.
Need Help Developing Your Website?
Do you need help optimizing your website? Boston Web Marketing is here to help! Our expert team can help your online presence flourish, with Google Ads campaigns, search engine optimization, and other practices. We can develop strategies to help your website rank higher on search engine results pages. If you’re interested in learning more, contact us by calling (857) 526-0096 or sending us an email at email@example.com. We look forward to hearing from you!