Lower Rankings Without HTTPS?

In 2014, Google announced that HTTPS would be a ranking factor and all websites should move their website over from HTTP to HTTPS. How important is it? Well imagine visiting an online site and filling your details; you receive a notification indicating that the website is not secured, would you continue to buy something? Probably not, right? We’ve added the most common questions business owners ask so if you’re noticing a slight drop in your rankings, here are our thoughts on what to consider.

Should all websites have SSL certificate?

Yes, if your competitors are moving their website to a more secure platform, at some point you could potentially start dropping on search rankings because of that. Migrating to HTTPS may not yet be as important as high quality or link-building, but it would be foolish to ignore the importance on these grounds.

Do You Need HTTPS?

Yes, if you are an SEO or business owner then you should know the benefit of having one is building trust with your users and a possible boost in rankings (possibly more significant in the future).
Have you recently seen a drop in your rankings or traffic? Check to see what your competitors are doing? Are they performing better than you? If so, you may need to switch over to HTTPS as soon as you can. If you would like to learn more, get in touch and call us at 857-526-0096 we provide a free consultation to discuss how we can help improve your website.

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