We talk a lot about how to make your website a success with SEO and make content valuable. While these are good to know, it is also important to recognize what Google sees as negative signs and consider low-quality content or page. We’ve come up with a couple of helpful reminders that should avoid doing.
Excessive & Unnatural links. Google has consistently reminded us as early as 2012, that overused of linking is considered spamming, which makes the website untrustworthy.
Over-Monetization of Content. Since Google introduced Fred update, it has made a huge impact on search performance where Google commands that any pages with monetizing affiliate links and ads will be recorded as being the lowest quality. This means queries will now have a complication of results that best match a number of common search intents.
Ads & Affiliate Links. In December 2016, one of Google’s search quality analysts, Nathan Johns, posted on Twitter that websites disguising as adverts as the main website content including affiliate links (such as Taboola and Outbrain) should be careful. Google wants the main focus of the page to be its main content, readers should not need scrolling past links to locate their content that they need.
If you’re finding your website not being ranked for some time, the chances are, you’re doing something wrong that Google does not approve. For more information about our SEO services, get in touch and contact us at 857-526-0096 today for a free consultation.
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