What to Look Out for When Auditing Your Website’s Content

Auditing your website is a good way to get a holistic view of your website’s SEO health. Raking well with search engines can be unpredictable, as there are many different factors that go into search engine optimization. The days of ranking well simply by incorporating keywords into content and editing title tags are over; many businesses can struggle to keep up with the changes.

Knowing exactly what improvements need to be made – and how to go about this process – is not always easy. This is why website audits are so crucial; an in-depth one can take a few days to complete, depending on the size of your website. You should start by combing through your website’s content, as there are two culprits that can harm your website’s SEO.

Duplicate content can be a major factor in damaging the ranking of your website. Having the same version of written content on multiple pages will confuse the search engine’s crawlers, as they will have to decide which version of the content to rank. Online tools such as Copyscape are useful in helping you identify the duplicate content, so you can easily make necessary edits.

Keyword cannibalism is also something you will need to be on the lookout for on your website. This terminology refers to when there are multiple pages on a website that target the same exact keyword, creating confusion for both the search engine’s crawlers and the users visiting that website. In order to avoid keyword cannibalism, create a keyword index for everything on the website.

A regular website audit is effective in helping you stay on top of your SEO game. Going through the content posted to a website, even on pages that are months or years old, can reduce your chances of issues that can harm your website’s ranking. Well-optimized and maximized content will go a long way in increasing your website’s visibility and driving more sales leads.

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