Every business faces its own set of difficulties and opportunities, especially when it comes to their website and SEO. Many SEO strategies are interchangeable between different industries, but when it comes to restaurants, it’s important to tweak these strategies to help improve your local SEO efforts. Here are some tips to help boost your restaurant’s local SEO.
Google My Business
Set up a Google My Business page for your restaurant and take advantage of all of the features that are only available to restaurants. Google My Business posts and quick URLs will be your new best friend. Posts are a great tool to use to feature specials and upcoming events whereas quick URLs are beneficial to promote order ahead and making reservations.
Although important for every industry, there are numerous local listing websites that are more prominent in the restaurant industry that can make a huge difference. Two big players are FourSquare and Yelp. Both platforms drive a significant amount of website traffic, phone calls, and reviews. Be sure you have claimed your listings and make sure the information is always up-to-date, have images, and that reviews are responded to in a timely manner.
Google Menu Results
Google’s menu feature has been around for quite some time now but is vastly underutilized. Having your menu come up in search results helps drive more customers through your door and they also take up a good amount of space on search result pages, thus showcasing your restaurant even more. Google does pull the menu information from third-party menu sites, so it’s imperative that the information is consistent across all sites and when changes are made to your actual menu, the information on these sites is updated as well.
Schema is essential code that is inserted on the back-end of a website that is not visible to website visitors but is visible to crawlers that then pull that information, index it, and show it on search result pages. For restaurants, there are numerous options to choose from when it comes to what information about the restaurant is crawled, including the ability to add in a menu which can help with your menu appearing in search results on Google. Schema can be added to numerous pages and can have different information on each page, so take advantage of it!
Contact Boston Web Marketing
Looking to boost your restaurant’s SEO but need a little help? The professionals at Boston Web Marketing can assist! We have done a great amount of work with restaurants and helping them boost their online presence. Contact us today by giving us a call at 857-526-0096 or by filling out a contact form!