Local SEO Tips for Restaurants

Asian Food

Local SEO Tips for Restaurants

Every business faces it’s own set of difficulties and opportunities, especially when it comes to their website and SEO. Many SEO strategies are interchangeable between different industries, but when it comes to restaurants, it’s important to tweak these strategies to help improve the local SEO efforts.
 
Google My Business  Set up a Google My Business page for your restaurant and take advantage of all of the features that are only available to restaurants. Google My Business posts and quick URLs will be your new best friend. Posts are a great tool to use to feature specials and upcoming events whereas quick URLs are beneficial to promote order ahead and making reservations.
 
Local Listings – Although important for every industry, their are numerous local listing websites that are more prominent in the restaurant industry that can make a huge difference. Two big players are FourSquare and Yelp. Both platforms drive a significant amount of website traffic, phone calls, and reviews. Be sure you have claimed your listings and make sure the information is always up-to-date, have images, and that reviews are responded to in a timely manner.
 
Google Menu Results – Google’s menu feature has been around for quite a few years now but is vastly underutilized. Having your menu come up in search results helps drive more customers through your door and it the menus also take up a good amount of space on search result pages, thus show casing your restaurant even more. Google does pull the menu information from third-party menu sites, so it’s imperative that the information is consistent across all sites and when changes are made to your actual menu, the information on these sites is updated as well.
 
Schema Markup – Schema is essential code that is inserted on the back-end of a website that is not visible to website visitors but is visible to crawlers that then pull that information, index it, and show it on search result pages. For restaurants, there are numerous options to choose from when it comes to what information about the restaurant is crawled, including the ability to add in a menu which can help with your menu appearing in search results on Google. Schema can be added to numerous pages and can have different information on each page, so take advantage of it!

Rachel Martin
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