Local SEO applies to every business, no matter if they have a physical location or not. Of course, the specific tactics to use depend on the type of business you have, but it is possible to use most local SEO opportunities. If your business does have a physical location customers can visit, learn more about local SEO opportunities here. The first step in developing a strategy that works for your business is determining the type of business you have.
Determine your Business Type
There are a few different ways to identify your business. For the purpose of this article, we will focus on strategies that apply to service-area online businesses. Business types can be categories by service-area businesses, home-based businesses, virtual businesses, or hybrid businesses. Service-area businesses include those that do not have a specific office, but their work is provided at the customer’s location. HVAC providers, locksmiths, or housekeeping services are all examples of service-area businesses. Regardless of the type of business you have, certain blackhat SEO practices should not be utilized. Learn more about those practices here.
Local Marketing with Google
When creating a Google My Business listing, there are a few things to keep in mind. The first is adding an address. GMB requires businesses to put an address, regardless of customers actually visiting. If you have a brick-and-mortar business location, you’ll of course want to use this address. If you do not have a physical location, this can be your home address, but there is an option to make it private and tell Google to “hide” it. When asked about “adding a location customers can visit,” answer “no” when creating your listing.
Second, you can add zip codes that include the areas of your business services. You can add up to 20 zip codes. If you have two separate “locations” that do not overlap service areas, you can have two individual GMB listings for them, with the zip codes they service. On these listings, include all of the services your business offers, rather than creating different listings for each service.
Third, including your listing on your homepage or service pages can improve the overall user experience and can also boost your ratings with Google. Adding the listing to service pages can build trust among your customers that your business is actually local to them. Do not miss out on small opportunities to improve your overall rankings, as they can pay off in the end.
On-page SEO for Service-Based Businesses
Like brick-and-mortar businesses, service-based online businesses should create specific landing pages for each unique area or town that they service. If you have multiple businesses throughout the country, location-based landing pages can improve local SEO for each of those locations. Be sure to make each page specific and unique to avoid harmful SEO practices. For this strategy, typical SEO practices will apply. This includes providing high-quality, relevant links, making each page on your site mobile-friendly, and, overall, making your site safe and secure for customers to use if they are entering in sensitive information.
Contact Boston Web Marketing
If you want to improve your site’s presence online, contact Boston Web Marketing! Our professionals can help you achieve your business marketing goals, regardless if you have an online-only business or a brick-and-mortar. Fill out our contact form, or give us a call today!