A new feature announced back in May, now allows users to find product availability at stores directly from search and map listings. This gives retailers the option to set up an ad space which creates links to their availability. Some retailers such as Macy’s, Ikea and REI are participating in this new feature and we will be interested in seeing who else jumps in.
The above image shows what this new “Search items at this store” option looks like. It’s accessible in both the Knowledge Panel & Google Maps. After clicking on the link, the user is then taken to a Google landing page with the businesses available inventory. Once landing on Googles generated landing page, users can search for specific products in a search bar or just by clicking around. After deciding you want an item, clicking “shop online” within a Google specific product page, you will be taken to the retailers website.