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LinkedIn Marketing Do’s & Don’ts

Owned by Microsoft, LinkedIn has become a powerful tool for both companies and individuals to grow their networks and their business opportunities. However, as the most popular professional platform out there, LinkedIn definitely has different rules than other social networking platforms that might have a more casual tone. 

DO: Post Blogs and Links to Your Website

Links to blogs are a great way to share your company’s content and drive traffic to your site. If you aren’t quite sure what to post on LinkedIn, this is a great place to start while you formulate other professional content.

DON’T: Be Unprofessional

Although it varies from circle to circle, it’s always a good idea to make sure your posts, comments and messages all use professional language. While you likely won’t offend anyone with a casual remark, it truly is the best way to be taken seriously, gather a following and drive engagement. Having said that, just because you are trying to be professional does not give you the right to be boring. Ask your audience interesting questions, explore topics related to your industry and engage in conversation with your followers.

DO: Use LinkedIn for Job Postings

LinkedIn has become one of the most popular platforms for listing job openings, and for good reason. Its complex algorithm helps show your job listing to the top candidates and its Easy Apply feature makes the application process simple and quick. Posting jobs can also help you gain followers as there’s a checkbox on each application asking candidates if they would like to follow your page.

DON’T: Spam Your Audience

Unlike Instagram, Twitter or Facebook, we don’t recommend posting every day, or even every week if it’s not quality content that your audience will connect with. On LinkedIn, you want every post to count and have a purpose, so be decisive with what content you post and think quality over quantity.

DO: Invite Connections to Follow Your Page

Unlike other platforms like Instagram or Twitter where you can follow people from your account and expect a follow back, you cannot follow a person from a business account on LinkedIn. To compensate for this, administrators of the business account can invite their own personal connections to follow the company page. This is a great way to grow your audience when you’re first starting out on LinkedIn.

DO: Contact Boston Web Marketing

If you’re looking for help with LinkedIn marketing and growing your audience, feel free to call in the experts. We can help you curate your web content, and social media to grow your business. Give us a call at 857-526-0096 or contact us here for more information.

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