With the rapid rise of Social Media and the ability to connect and engage with anyone in an instant, one could say that growing a business has never been easier! If you are unfamiliar with social media and are interesting in learning, you might ask, how does one leverage social media posts for maximum results? Great Question!
There are a variety of platforms at your disposal, each with their own benefit depending on your industry. Over the years some of the most popular social platforms for businesses are: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Yelp, Youtube, and the list goes on! With so many options available it can be difficult to determine which will benefit your company most. This article will help address which platforms may be best for your business, as well as how to structure your social posts so that you can leverage social media posts for maximum results.
Know Your Audience
Did you know that over 3.2 Billion people have access to the internet? While that number may seem large it only accounts for about 51% of the world, but even so, that number is staggering.
While it is safe to say that getting the attention of 3 Billion is nearly impossible it is not beyond reason that your social platform can garner a large following on your social account, no matter the specific industry, it is all about knowing who to target, and how to interact with your audience.
Quality over Quantity
When it comes to Social Media & engagement it is a general rule of thumb that less is oftentimes more. When it comes to consumer engagement, people want useful information, engaging posts, that over everything does not feel like spam. If you frequently post on social media 3-4 times a day, it is important to make sure that these posts are not an exact copy of one another.
This means refraining from publishing article after article, or any sort of repetitive information. It also helps to focus on driving traffic to your website rather than posting continuous links to other sites, while you might be experiencing engagement and traffic on your social platform, you are pushing good traffic to another website.
Rotation & Variety of Posts
This section continues on about the quantity and quality of your posts by rotating and creating variety when it comes to engagement. If you have noticed a steady drop in followers, likes, or any social metric, in general, it could be due to the fact that your social site does not have enough variety.
This can also include factors such as not posting enough, posting too frequently, or sharing content that does not resonate with your audience. This section will cover specific types of content to publish on your accounts, however, if you are looking for additional content tips & tricks view our blog on “How to Create Engaging Social Media Content.” For more information on why social media is important for businesses click here!
Contact Us Today
Do you need help with your site’s social media, SEO, or any other digital marketing needs? Our team is ready to assist! We can be reached over the phone at (857) 526-0096 or by filling out our companies online contact form! We look forward to hearing from you and assisting with your social media, and digital marketing needs!