When it comes to Keywords, Content, SEO, and driving traffic to your site, the first thought someone might have to increase their web traffic would be to add as many keywords into a blog post, service page, or any form of copy as possible. In the early days of Search Engine Optimization, this could be considered a fairly normal practice. Over time with updates to Google, the algorithms around search have changed drastically; what used to be common practice is now something that can greatly hinder the performance of your website, in terms of visibility and ranking.
Keywords:
Keywords are an important aspect when it comes to Search Engine Optimization and ensuring that the right people are finding your page for the right reason. It is important to keep a balance between using just enough keywords for a blog post or service page, rather than stuffing a blog post full of keywords that may not necessarily be relevant to the topic you are addressing. Keyword stuffing is a common mistake that is made by those who are unfamiliar with Google Panda and the other algorithms that Google uses to dictate the quality and score of each individual webpage on your website.
Content:
For the best results in terms of getting your website to page one on Google is to have a content-rich website. A content-rich website is a website that has a lot of valuable information that will do wonders for your SEO and web presence. For example, if you are looking to increase your business presence in a local town or specific area, it helps to create a service area page using keywords involving the specific town you are targeting as well as important keywords that users in the area may be looking for. With the Updates to Google Pigeon, having relevant information for targeted areas greatly increases your exposure, as Google Pigeon revolves around directing local searches to local companies.
SEO:
Keywords and Content play a major role when it comes to Search Engine Optimization. Combined, the two provide Google and users with immediate information on what they are about to view, and what they see based on their search query. To optimize social media to work in relation to your website SEO, see our blog on “How Does Social Media Affect SEO”
Quality over Quantity:
In short, when it comes to Keywords, Content & SEO you are better off creating multiple blog posts about different topics and refrain from using duplicate content to ensure that your site is working at its best by Google’s Standard. It is important to follow the guidelines laid out by Google, as will you reduce the risk of being penalized, and greatly decrease the chance of your site taking a hit. When your site gets penalized and drops in rankings, you run the risk of losing crucial business.
If you need help understanding SEO or on getting your website found online, we can help! Turn to the SEO experts at Boston Web Marketing, we are pros at getting your website to yield results for the keywords you want. For a free SEO consultation, you can contact us online or call us at 857-526-0096.