Keywords one of the most important parts of SEO. If you are trying to put your site on the map then you will need to optimize your site around certain keywords. There are many ways to find the correct keywords for your company. You may find out that some companies are paying hundreds of dollars a month to generate keywords for their sites. However, Boston Web Marketing is here to give you some advice on how to find some keyword research tools that are completely free!
Rank tracker is very user-friendly for first-time users. Basically, the rank tracker will ask you to create an account and then will ask for a URL as most keyword platforms do. Rank trackers primary purpose is to track where you are on the SERPS but it also gives a very helpful tool that gives a layout of keywords ranked on your site. The best keywords are not always the obvious ones. This tool will also show you things such as misspelled keywords, incorrect punctuations & some suggestions for keywords that you should be targeting.
Google Search Console
Google Search console should be a key component that you install on your website. Google Search Console is great for finding SEO shortcuts. For example, if your URL is ranking on page 1 or 3 on the SERPS then you know your URL name is working as a good keyword. You can then optimize on that keyword on the front page of your site to give yourself a major SEO boost. If you see keywords that haven’t had engagement in months/years then you may want to stop optimizing for that keyword & instead remove it, this can also boost your SEO. Search Console will not give you suggestions on what to do to make your keywords better but it will give you a very in-depth breakdown on all of your website’s data.
Google trends is a very useful tool that Google offers. Google trends can give you keyword information that is location based. This is extremely helpful if you want to expand your company or see what competitors are using in other areas. If you have a seasonal buiosness you can also track your keywords throughout the months to see when they are the most useful. Boston web hopes these tips will help you further your SEO in the future!