Key Factors of On-Page SEO

seo with magnifying glass

Key Factors of On-Page SEO

While focusing most of our SEO efforts on the back-end, we often overlook some of the crucial on-page elements. Follow up with our checklist to make sure your web pages are optimized for both crawlers and users.
 

To Crawlers

Title Tags

It’s no secret that titles must include the keywords of a web page’s content. However, the order of words and overall phrasing can carry even more weight to search engines. The closer the keyword is to the beginning of the title tag, the higher the page is likely to rank.

 

Page Titles

Also, make sure your h1 titles are optimized to translate the content of the page accurately. For example, instead of solely putting <h1> “Boston, MA” in your service area page, change it to “SEO Services in Boston, MA”. Make use of subheadings, wrapped in an <h2> tag. 

 

Extras

Drop your keywords within the first 100 words of content. Avoid ugly or long URLs, most industry studies found that short URLs rank better.

 

To Users

Multimedia

One of the most critical aspects from a user’s perspective is, of course, multimedia. Engaging images and videos can decrease bounce rate and increase average session duration.

 

Mobile-Friendliness

Since 2015, Google has been penalizing mobile-unfriendly websites. This tendency continues in the search engine industry, which is why a responsive website design will be a worthwhile investment for everyone.

 

Website Speed

A survey by MunchWeb determined that ¾ people won’t revisit a website, that took over four seconds to load. Since website speed is one of the newest ranking factors, you can boost your site’s speed by using CDN, compressing images or switching to a faster hosting provider.

 

Social

While social sharing is not a ranking factor, it definitely generates more eyeballs to your content. Evidently, the more exposure your content gets, the more likely it is to be shared and linked to. A study by BrightEdge found that social sharing buttons can increase social sharing by 700%.

Julia Patskan
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