There are a lot of things that go into writing the perfect blog post, including elements that appeal to search engines. However, writing the perfect blog post is not at all about search engines, you have to keep the reader in mind as well. The ranking algorithms for all search engines are essentially based on how much the user will like a certain page, and because of this, you have the ability to use blogs as a portal to conversion. Here are some of the most important items to consider in a quality blog post.
1.An Inviting Title
The first task at hand is getting your user to want to read your blog post. If your blog post title is boring and uninviting, it’s likely that users won’t even click on the blog to read. When writing a title for your blog make sure to obviously include what the post is about but make it catchy enough so that people want to at least check out the first paragraph. You need to pull people in with your titles.
2. Good Copy
One of the most important elements of the search engine ranking algorithm is content. Quality and freshness are how these are described, which means that the copy must be written well and have a relatively new twist on something that may have already been written in the past. Another thing to consider when writing blogs is adding an occasional FAQ blog. Writing a blog based on a question could appeal to the Hummingbird algorithm and push you to the top of the page, ultimately driving traffic to your site.
3. Internal Linking
Links are another extremely important element to be sure to include in your blog posts. The use of internal links will greatly help your SEO as they will create pathways for users and crawlers to explore other areas of your website. This will not only show users more that you have to offer, but will also increase the time they spend on your website. The more time someone spends on a website, the more likely they will end up converting. Having at least 2 internal links on your blog posts is recommended, however, for longer posts it is important to use around 3-5 internal links.
4. Keyword Usage
Using better keywords and creating keyword-rich content are the keys to a higher ranking, which ultimately helps with lead generation. One of the main places to include keywords, other than the copy itself, is in the titles and meta descriptions. By putting the most important keywords in your metadata, Google will be able to rank you higher for searches to do with those keywords.
5. Calls to Action
Having multiple and effective calls to action within your blog posts is key. You want to give the readers many chances to convert while reading the blog. You should also always include a clickable phone number and email address to allow readers to easily get in contact with any inquiries they may have about your business.
Contact Boston Web Marketing
If you’re looking for a marketing company to take care of your blogs for you, Boston Web Marketing can assist! Blog writing is one of the many specialties we offer. We’ll make sure all your blogs are optimized completely so they’ll do their job in attracting more website visitors. Give us a call today at 857-526-0096 or fill out a contact form!