Keeping Up With Social Media

One question I get from my clients is “How can I better utilize my social media pages?”

There are a number of things you can do with your social media accounts to engage your customer base.

First of all, make sure you are constantly adding content.  It is amazing how quickly the smallest blog posts and Twitter tweets can add up.  After a month of two of consistent posting, you will have so much more relevant content.  You don’t always have to write essays.  Alternate through the various types of content updates; use pictures, videos, product information, industry chatter, customer reviews, and opinion pieces.  When you post images, make sure you include a description of the image so the text can be indexed.  Similarly, if you post a video blog (or vlog), transcribe the text so crawlers know what’s on your page. Comment on news and current events from your company’s perspective.   Twitter, Facebook, and the rest give you the opportunity to share your personality with your fans and customer base.

People want to engage with your company.  They want to know who you actually are, not just your logo.  A picture of your staff is much more intriguing than a picture of your office.  Have a company outing and post pictures on your blog.  This shows some personality and gives a human touch to an online transaction.  And it’s another day of interesting blog content.

Get creative.  Next thing you know, your site will a valuable resource. Bloggers will be linking back to your site on their blogs and joining in on your discussions. Search engine will recognize you as a site people are looking for and your rankings will improve.


–  Chris Schepici


If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: or call 857.526.0096.

Boston Web Marketing | 1 McKinley Square Suite 7, | Boston, MA 02109 |

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