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Is Your Website Up to (Analytics) Code?

All SEO professionals are constantly using Google Analytics data to help analyze a websites activity, but when is the last time you checked if your code was up to date?

The Asynchronous Code launched over three years ago so if you have been cut, copy, and pasting your code over the years into new websites you might want to check and see if you are doing it with the newest version. Below is the new javascript tracking snippet:

Having this new code is important because it does the following:

  • Faster tracking code load times for your web pages due to improved browser execution
  • Enhanced data collection & accuracy
  • Elimination of tracking errors from dependencies when the JavaScript hasn’t fully loaded

Do you have old code?

If you current code is the above picture you have nothing to worry about but if your code looks like the code below:

Urchin is old code that has been copied and pasted over time and it’s time to change it to the new asynchronous code.

As SEO managers we are constantly going through steps to ensure we are using the best SEO practices, drops in ranking, 404s, proper 301 redirects and more. But if you have changed your site or know your client has in the past few years get that site up to code!

By Giovanna DaPrato

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