All SEO professionals are constantly using Google Analytics data to help analyze a websites activity, but when is the last time you checked if your code was up to date?
Having this new code is important because it does the following:
- Faster tracking code load times for your web pages due to improved browser execution
- Enhanced data collection & accuracy
Do you have old code?
If you current code is the above picture you have nothing to worry about but if your code looks like the code below:
Urchin is old code that has been copied and pasted over time and it’s time to change it to the new asynchronous code.
As SEO managers we are constantly going through steps to ensure we are using the best SEO practices, drops in ranking, 404s, proper 301 redirects and more. But if you have changed your site or know your client has in the past few years get that site up to code!
By Giovanna DaPrato