Since Google’s Speed Update rolled out over a year ago, you may have noticed an impact on your rankings. If you haven’t looked into your mobile page speed yet, but have dropped in the SERPs, don’t panic; We have a few ways for you to help fix it without a full website redesign.
Do a Test
If you’re unsure whether or not your mobile site speed is too slow, Google has made it easy by providing a simple to use tool called PageSpeed Insights. It’s as simple as pasting your URL into the search box on the site, and it will automatically scan your site and provide you with a score. Although there’s no “magic number” that you should aim for, we can confidently say that if your score is in the single digits, or anywhere below a 40, it is most likely having a negative impact on your SEO. It may be worthwhile to even check out your competitors’ sites to see how they score, and if their page speed is significantly higher, it could be bumping you down in the SERPs.
After running a page speed test, if you realize that your score is less than desirable, you’re probably wondering what steps you should take next. Is an entirely new website necessary? Before jumping to this conclusion, there are a few things you can do right away to start making a difference. These are a few quick-fixes that don’t take a significant amount of time or effort to implement.
Sliders: If your website is loaded with sliders that consist of multiple slides with large images and videos, chances are, they’re slowing down your site. Although they’re visually appealing, using a single image with layered text may be more beneficial for your SEO. Sometimes turning off a slider can be enough to increase a page speed score by double digits.
Next-gen Image Formats: To comply with Google’s best practices, its recommended that you use the latest image formats (JPEG 2000, JPEG XR, and WebP). Not only do these have the best visual quality, but they’re compression allows them to load more quickly than old formats.
Unused Tracking Codes: It’s time to do a spring cleaning of your tracking codes! Digital Marketers often load up the back of the site with tracking codes to be able to provide relevant data about the site, but forget to remove them if they’re no longer relevant. When they accumulate, they can take extra time to load.