Is Word Count A Ranking Factor For SEO Content?

Google’s ranking algorithms are highly complicated, leading to many questions about what you should and shouldn’t be doing for your website’s SEO strategy. One common question is, “Does word count on a page affect how it ranks on search engine results pages?”. Much like the Google algorithm, the answer to this question is complicated. We’ll dive deeper into this question in this article and hopefully give you the answer you’re looking for!

Does Word Count Matter For SEO?

According to John Mueller, a search advocate at Google, word count is not technically a ranking factor in the search algorithm. However, this doesn’t mean you should discount word count altogether. While adding meaningless words to a page to get it above a certain word count threshold isn’t going to make your page rank better, pages with only a few words likely won’t perform as well as those with longer-form content. This is because long-form content does a better job of signaling to Google what a page is about. The Google algorithm also favors web pages that include fresh, original, high-quality content – a trait your pages are more likely to have when they contain more words. 

How Many Words Should My Pages Have To Improve SEO?

The appropriate word count on a web page does not have a one-size-fits-all answer. Instead, you should focus on covering one or more topics that align with your target keywords and phrases in depth. By doing this, you’ll be forcing yourself to come up with original content that will make Google bump your page up the rankings. Another strategy for determining an appropriate word count for your web pages is to focus on long-tail keywords. Long-tail keywords typically have less competition and favor blog posts and pages with more words. One more tip for determining the optimal word count on your pages is to take a look at your competition. If you have a competitor that is constantly ranking ahead of you, it may be a good idea to look at their website and see the style of their content.

Contact Boston Web Marketing!

If you have any questions about SEO strategies or are looking to improve your search rankings, don’t hesitate to contact our team at Boston Web Marketing! Our team of SEO specialists helps businesses in virtually every industry achieve higher search results. Call us today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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