Ask any business owner if they know who their competitors are, they’ll run down a list of rivals that they’ve been trying to beat since they started their business.
But let’s say this business owner might be losing business to companies that aren’t even competing in the same space, or selling similar products or services. They might actually be losing business due to organic competitors that are ranking for similar keywords.
What is a search competitor?
Your search competitors are domains that are ranking for the same keywords as your business. They might be traditional business competitors or a local storefront that’s selling the same product, but this is not always the case. When your competition is using the same keywords as you, they’re competing for the same visitors.
How can I find out who my digital competitors are?
The easiest way to figure out who you’re up against is to conduct a simple query for your target keywords and see what comes up.
At the top of search results, you may see paid search results, but you shouldn’t disregard those, as the fact that your competitors are paying for that specific keyword says a lot.
Once you move beyond paid results and come across organic results, you’ll see who your search competition is. Knowing who your organic competitors are can help you gain a greater understanding of what your readership is searching for. A website that is ranking for similar keywords could also be ranking for other keywords you haven’t yet thought of.
How can I beat my digital competition?
You might have an idea of who your competitors are, but you might not be seeing the full picture. And this depends on your definition of competitor. Broken down into two categories, competitors can either be:
Your Direct Competitors
- Brands who are competing with you for selling the same product or services
Your Competitors for Audience Awareness
- Brands who are competing with you for a similar target audience or demographics
Once you’ve established how you’re doing in comparison to the competition, you need to do some work to improve your online visibility to stay ahead. Here are a few ways you can do just that:
Do Some Research
Before you start writing, you need to draft up a plan that can increase your readership as well as optimizes each piece of content with relevant keywords. Figure out the type of content your competition is creating and build upon this.
Create a Game Plan
Now that you know what you’re working with, now is the time to put your plans and ideas into action.
While some companies shy away from analyzing and monitoring their competition, getting to know who you’re up against is the best first step in getting ahead.
Figure Out Who Is Receiving More Positive (and Negative) Feedback
By analyzing the conversation around your industry topic across social channels such as Facebook, Twitter, and LinkedIn, you can discern whether your competitors are setting themselves up to be considered industry experts, or if they’ve received negative feedback from customers.