Google recently indicated that a new division of the Hummingbird Algorithm, called RankBrain, would now be introduced into user’s search engine results. As many of you are aware, the Hummingbird algorithm pays more attention to each individual word in a query, ensuring that the entire sentence, or conversation, is taken into account as a whole rather than just particular keywords.
RankBrain has been introduced to Google as part of Hummingbird’s algorithm to use artificial intelligence to embed written languages into mathematical entities that our computers can also understand.
For example, if RankBrain sees a word or phrase in which it is not familiar with, our computers can interpret what words or phrases might have a similar meaning. RankBrain then filters the result accordingly, making it more effective at handling never-before-seen search queries.