We’ve all heard it before, the first rule of a successful business is, “Location, location, location”. But did you know the same goes for social media? Ariel from The Little Mermaid said it best herself, “I wanna be where the people are”. As a small business starting up on social media, you want to be where your potential clients are.
Some form of social media is worthwhile for every small business, however, the type of platforms that engage the largest audience will be based on your industry. Do some research on your competitors and see what social media platforms they’re using. Whether it’s Facebook, Twitter, Instagram, Pinterest, etc., it’s an easy way to gain potential customers from your competitors!
Social media is a great way to get people aware of your brand and create relationships with your potential clients. Not to mention it’s FREE ADVERTISING. Although you can get into paid Facebook ads, creating a simple business page is a great way to start.
Social media is where your brand can be creative, building strong client-customer relationships. In today’s day-and-age, almost EVERYONE is on social media. This means that you can reach all ages and demographics!
Need help getting started? Check out our blog on how to get started with social media!