Is Snapchat Appropriate For My Brand?

Snapchat is one of the most popularly used social media platforms among young people today. The mobile app can be used to communicate with friends, follow celebrities, and access daily updates regarding news and pop culture. The app is not only used by large publications such as Cosmopolitan, Buzzfeed, and The Wall Street Journal, it can also be used as an advertising medium for businesses of all sizes. Should your business be utilizing Snapchat as an advertising platform?

Increase Your Local Reach

You can set a paid geo-locational Snapchat filter to reach however small or large of an area as you desire. This can be useful if you are located within a shopping center, or if you are looking to promote your services to an entire part of a city or town. It allows for sharply targeted advertising according to location.

Build Brand Recognition

It is smart to include your logo or business name within the filter so that it is associated with your brand & will spread your message. Overall, you should make sure that it is relevant to your business & tells about who you are. If you get creative with your filter, it might end up popular among users and increase your recognition.

Timely Advertising

Snapchat filters can be strategically scheduled to promote any relevant event with your business. You might consider scheduling a filter to promote a grand opening, new product, or limited time sale. You could also schedule it when you know there will be high traffic in your area, like during a local event.


Snapchat filters have the potential for almost unlimited impressions and average out to a very little cost per view. This means huge brand exposure for a low price. The cost of your filter depends on how big of a location you set, and how long you would like it to run for. You can explore this more before you purchase.

Innovative Advertising

Snapchat is currently one of the most innovative advertising platforms among young audiences. Sponsored Snapchat filters are not as likely to be mindlessly scrolled past by users like Facebook or Instagram ads might be. Most users will browse through filters upon opening the app to see the daily selection, meaning they are already innately interested in what you are offering. The more creative you are with your app, the more likely it is to be used with frequency.

If nothing else, using Snapchat for business is all-around fun for everyone. Creating a filter is both easy and effective with very straightforward rules and directions. Not sure how to utilize the app correctly? Contacting a digital marketing company such as Boston Web Marketing can save you the time and the hassle of social media management & more.

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