The answer is no, SEO is not fading out. SEO isn’t a static discipline, it is forever changing, evolving, and adapting. Today’s SEO consists of more than just onsite optimizations and semantic markup; it incorporates branding, marketing, content, and keywords.
SEO connects individuals to targeted information through a network of engaging, accessible and personalized content media. With the explosion of Social Media, search engines are changing their algorithms. This means marketers and businesses need to be constantly evolving in order to optimize their SEO efforts.
Artificial Intelligence and Machine Learning
With Google algorithms such as Panda and Hummingbird, they take artificial intelligence to the next level. These algorithms are designed to help Google understand the intent behind searches rather than just the words. Thanks to semantic search, Google can now understand articles more easily.
Internal links between web pages and up-to-date sitemaps are now more important than ever. You can now even use SSL encryption to gain higher search rankings or promote faster page loading.
Despite the rumors that SEO is “dead”, it is well alive and has been changing significantly over the past few years. The way people approach SEO now, is very different than how it use to be; but it will forever be evolving and helping push sites to the top of search engines in order to bring in more business.