If you have a bit of research within the SEO field, the term schema markup is something you have most likely come across. To put it in layman’s terms, schema markup is a code you can add to your site that allows search engines to better understand specific aspects of your business. The information usually pertains to name, address, phone number, etc, but there is a growing number of mark-up options available that can help your site stand out in the SERP’s. If you have an e-commerce site, it can also be used to highlight specific products and pricing!
Not only does schema markup help search engines better understand your site & business, but it also can change the way you are viewed on search engines. If you’re interested in learning more about the various implementations of schema mark-up and the effects it provides, keep reading below for more information!
What Exactly Is Schema
Thanks to numerous sites that can assist you with generating the code, schema markup can be easily added to your site through any Content Management System (CMS) as opposed to using and writing code on the back-end of a site. To add this information, go to any reputable schema markup generator found online, and add the information into the appropriate fields. If you’re creating local business schema to provide Google with information such as your business name and hours of operation, that will be installed sitewide within your header, but if it’s a more specific style of schema, such as FAQ, it will be installed on a particular page.
Be sure this information is accurate as if it doesn’t match the content on the site, the schema markup won’t be as effective. Next, validate that the code generated is accurate and correctly filled out. Schema Markup Generators tend to do a good job of understanding the data you input, and they will provide you a functional piece of code more often than not. After you have the code, depending on the plug-ins used within your CMS, you will want to add this code to the header of your site. Now, Google and other search engines will be able to better provide users with your hours, location, phone numbers and any other information added to help potential customers understand and connect with your business. The easier users can find your business online, the greater opportunity you have to attract them as customers!
A new, exciting feature of schema markup is the ability to populate the search results with your FAQ data. You can now submit FAQ schema on a page full of frequently asked question that, if Google deems it to be relevant and useful information, can populate straight onto the search results without users having the click into your site to see the information, helping you to stand out from the competition. This is just one of the many ways in which schema can be utilized to help your site stand out in the SERP’s.
Boston Web Solutions
It is no secret Google updates its algorithms and creates new features to improve its experience for users. As a certified Google Partner, we here at Boston Web Marketing are constantly getting updates on these and testing them to see how we can use them to benefit our clients. If you are looking to be found more for your products and services online, give Boston Web Marketing a call today! We look forward to assisting you!