What exactly is “Link Building”?
To answer this question, we must first answer “What are Links?” A link is an HTML hyperlink that links from one page of a website to another. Links help to build authority, and provide users with additional relevant information. A link from another website back to yours, also known as a backlink, acts as a sign of recognition that people value your content, and want others to see it. So, you can imagine why links are always incorporated into a business’s SEO strategy.
How does link building help?
In a way, they act as votes on the web. A webpage that has hyperlinks throughout other sites will be recognized and rewarded by Google. Thus, making it easier to find this link in the first place. It increases your page authority which dictates your performance on Google’s SERPs (Search Engine Results Pages). If you come across the phrase “Internal Link” that just means a website is linking to another page of content that they also published. It’s a way of saying “Hey, if you like this article you should check out our article on ___” and when done correctly, also boosts your ranks on Google.
How do I build links?
Genuine and useful content is one of the best ways to build links. When you create content that is informative, serves a genuine purpose and is accurate, other websites will be more inclined to share that piece of content with others. Another way is to build a blog on your website, which can act as a platform for you to share valuable information to others, but for them to easily share and link your page. It’s important to note that you must be patient, SEO is a long term strategy and cannot be accurately analyzed right away. It’s vital to keep in mind that Google penalizes your website if they believe you are participating in black hat SEO tactics, such as paying for links, or hidden links on your website.
Is it worth it?
Short answer, absolutely. Link building should be used in your SEO strategy at all times. As long as Google and other search engines like Bing are powerful, then you should make an effort to build your links. It is especially important if an online presence is vital for your business such as E-Commerce. Getting into link building can feel like a hard task, start with internal links throughout your website, and work your way outwards.
Boston Web Marketing
If your business is a bit too busy to worry about link building or your content strategy as a whole, Boston Web Marketing specializes in SEO and digital marketing services, so you can focus on the other essential parts of your business. Feel free to contact us at 857-526-0096 or fill out our contact form to get started.