If you’ve been reconsidering a website redesign, but are unsure if it’s necessary, there are a few clear signs that a new website would be beneficial for your company. In terms of functionality, design, and user experiences, a new site has many perks. Use the checklist below to determine if a new site is a worthy investment for you right now.
Users Aren’t Converting
Your website is meant to serve a purpose; to educate potential clients on your product or service, and convince them that they need it. Once they’ve been convinced, the next step is to convert, whether that means buying a product, signing up for your service, filling out a contact form, calling you for information, etc. Whatever your goal is, your website should clearly communicate that goal. At the end of the day, if you’re not seeing the ROI that you desire, this is a telltale sign that it’s time for a change. Redesigning your website to be more visually appealing, user-friendly, and include more CTAs (call-to-action), will make a big difference.
Site Isn’t Responsive
In today’s world, more people are relying on their mobile devices to do searches than ever before. This makes it crucial to have a mobile responsive site, so that users can easily find the information they need on their phone or tablet. If your site is not mobile responsive, take a look at your Google Analytics to see if users are quickly leaving your site from mobile devices.
It Looks Old
This may be the most obvious, but if your site was built in the early 2000’s, people can tell. Website design over the last decade has evolved greatly. The options for customization and design has improved and taken on a whole new look. You don’t want potential customers to take one look at your site, and leave because of how old it looks.
Slow Load Time
Did you know that if your site takes more than three seconds to load, 40% of users will leave immediately? With so many other sites to choose from, people simply don’t have the patience to wait for one that doesn’t provide them the information they want quickly. Don’t lose business because your website didn’t load in time.website