The search engine giant is rolling out their Google Posts to all small businesses that are on the Google My Business platform. The announcement was made last week of the feature going live and the Posts platform was moved to Google My Business a few weeks ago. Users can access Google Posts on their desktop computer as well as the Google My Business app. These posts will show up in both Google search and maps results.
To access this new function, open up your Google My Business listing, look at the left hand side menu and click on the “Posts” option. When you want to write a post, there are different options to choose from in regards to which content you want to post about. Such as uploading an image, write text (up to 300 words) or add an event title (with start and end date and times). Google My Business owners can also include call to actions with their posts such as “Learn More”, “Sign up,” “Buy” and more.
With this new feature, Google states that it will give businesses the ability to:
- Share specials or current promotions that will generate new leads as web searchers will be more inclined to take advantage of the offer being shown.
- Promote events and tell customers about upcoming events which will help out their event marketing strategies.
- Showcase your products as well as show new product arrivals if you are an E-commerce business.
- Allow businesses to give their audience a direct way to make a reservation, sign up for a newsletter, learn more about latest offers and more through their Google listing.
With this new feature, Google is making it easier for audiences to connect with the business they are searching for more directly and more easily.