Somewhere along the line, a theory was developed that content marketing could possibly be taking over SEO. While content marketing is a highly relevant tactic, it simply wouldn’t make sense for one to eliminate the other. In fact, it’s actually quite the opposite. The two work together seamlessly to create an unstoppable force. Content needs SEO to be successful, and vice-versa. We’ve laid out a few ways in which they overlap and can be used in conjunction with one another for the best results.
Without content, SEO simply wouldn’t exist. In order to optimize for SEO you need words, articles, keywords, and substance on your site for Google to index. Content marketing supplies the fresh, relevant, unique content that your site craves, using requirements first established by SEO. When SEO calls for new content, content marketing is there to respond.
One of the biggest factors in ranking high for SEO is keywords. SEO experts spend a lot of time researching their most valuable keywords and finding ways to incorporate them on their site. Back in the day, people would “keyword stuff,” meaning that they would overuse keywords throughout their site where it barely made sense. However, Google eventually caught on to this trend, and will actually punish you for these tactics. This is what has made content marketing so relevant for SEO. Producing content that is made for humans to read and enjoy, while still including keywords for search engines to index, is a win-win solution.
Another essential tactic for building your SEO is through link building. Having reputable backlinks from well-established sites, such as a .edu, can give you a huge boost. The best way to do this is through producing interesting content that publishers will feel compelled to share. Without content marketing, it would be near impossible to earn useful backlinks.
Both SEO and Content Marketing require a high level of consistency. It is no secret that Google likes having fresh content to index, and in return, it will register higher in the SERPS than older low-value content. The consistency of producing high-quality content drives the force of consistent SEO rankings.
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As you can see, there are many ways in which SEO and content marketing overlap. The two need each other to function properly. You can not have content marketing without SEO, and you cannot have SEO without content marketing. This can be a difficult concept to grasp, but Boston Web Marketing’s team of experts can help! Contact us today for a free consultation!