Is Chat GPT Bad for SEO?

ChatGPT has made waves since 2022, giving folks the opportunity to explore common inquiries in an accessible way. Many businesses have thought to use this application as a virtual assistant, delegating tasks like content writing to the AI model while focusing on other assignments that require a more human touch. But does ChatGPT have a negative effect on SEO practices? We’ll explore this AI model to see if overusing this application may prevent you from getting found.

What is ChatGPT?

ChatGPT is an AI application developed in 2022 by OpenAI. It is a chatbot that allows users to ask questions and receive answers in a conversational manner. It can also write entire pieces of content, like blogs or social media captions, develop itineraries, and offer suggestions for common personal concerns.

Though a language model like this can easily be used to generate some unpleasant text, OpenAI made sure to program ChatGPT to not produce content that is explicit or violent in any way. ChatGPT does have other limitations too. It cannot offer answers to questions about events that have occurred after 2021, making it difficult for folks to find the contemporary information they’re searching for. Also, unlike a traditional search engine, user-generated ChatGPT prompts and inquiries must be written as thoughtfully and specifically possible to receive accurate, helpful information.

How Does It Affect SEO?

When using ChatGPT to create content or copy for a website, you run the risk of others using the exact same AI-generated content for their own site. Google will notice this duplicate content and flag it, which can prevent your web page from being indexed. Search engines prioritize original content, and ChatGPT is nowhere near developed enough to create 100% unique text for every given prompt.

Beyond this, it is not uncommon for ChatGPT to create content that is full of inaccuracies. Even though the application can help you create blog content in the blink of an eye, you’ll likely spend the time you “saved” editing the piece for mistakes and redundancies.

Should I Use ChatGPT For My Website?

At the end of the day, your website’s audience wants to see new, original content. Having well-written pieces with a clear purpose and structure is attractive to users, and it makes your site appear trustworthy. In general, ChatGPT should not be used for generating content pieces outright, but it is a good tool for idea generation, keyword research, or organizing your day-to-day tasks.

At Boston Web Marketing, we’ll assist you with all of your content generation needs, creating quality social media and blog posts that drive traffic to your site and keep your audience engaged. Want to learn more about our services? Give us a call today!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.