First impressions matter. Making a good first impression is key to establishing a healthy, long-lasting relationship with your clients. Websites are no different. You want your website to be an accurate and high-quality representation of you and your business. Your website may have been top of the line a few years ago, but technology advances quickly, and it’s important to keep up. You should be investing in a new website if one of these 5 reasons apply.
1) If Your Site Is Not Mobile Friendly
With smartphones playing such a big role in our lives today, it’s very important to have a mobile friendly website. When users are accessing information from their smartphones and tablets; they expect to get what they want, when they want it. If your website is not mobile-friendly, it can quickly drive away users.
2) If Your Site Is Not User Friendly
A website should not be hard to navigate. The number one way to gain a user’s attention is to make navigating the site easy for them. If a user can not easily find what they are looking for on your site, they will most likely leave without making a purchase or filling out a contact form.
3) If Your Site Has Out of Date Website Technology
Technology progresses extremely fast, and it is very important to keep up. Certain website platforms may have been great a few years ago, but as time goes on, editing decisions, features, and security may become limited. A new website may be needed in order to keep up with the technology and capabilities your competitors have.
4) If Your Site Design Looks Old
When users come to your website, you only have a few seconds to gain their attention. Your website is your virtual storefront and your first impression to customers. The aesthetics of your website must be fresh and new, because an outdated website could easily force clients to move on to your competitors.
5) If You’re Rebranding
If your company has recently rebranded, or your’re thinking about rebranding, you’ll want to keep everything consistent. This includes all social media platforms as well as your website. Rebranding your business should include a new website in order to start fresh and get your new message across.
Boston Web Marketing
Boston Web Marketing specialices in web design and a can build you a brand new, custom built site that will not only look great, but all help you rank better among search engines. For more information give us a call at 857.526.0096.