2017 is almost here, and a new year means a new start for you… and your business! Your website may have been top of the line a few years ago, but technology advances quickly, and it’s key to keep up. The reasons below will help you determine if you should invest in a new website for next year.
If Your Site Is Not Mobile Friendly
With smartphones playing such a big role in our lives today, it’s very important to have a mobile friendly website. When users are accessing information from their smartphones and tablets; they expect to get what they want, when they want it. If your website is not mobile-friendly, it can quickly drive away users.
If Your Site Is Not User Friendly
A website should not be hard to navigate. The number one way to gain a user’s attention is to make navigating the site easy for them. If a user can not easily find what they are looking for on your site, they will most likely leave without making a purchase or filling out a contact form.
If Your Site Has Out of Date Website Technology
Technology progresses extremely fast, and it is very important to keep up. Certain website platforms may have been great a few years ago, but as time goes on, editing decisions, features, and security may become limited. A new website may be needed in order to keep up with the technology and capabilities your competitors have.
If Your Site Design Looks Old
When users come to your website, you only have a few seconds to gain their attention. Your website is your virtual storefront and your first impression to customers. The aesthetics of your website must be fresh and new, because an outdated website could easily force clients to move on to your competitors.
If You’re Rebranding
If your company has recently rebranded, or your’re thinking about rebranding, you’ll want to keep everything consistent. This includes all social media platforms as well as your website. Rebranding your business should include a new website in order to start fresh and get your new message across.