Google has retired its Trust Stores program and is introducing a brand-new way to gain customers’ trust – Google Customer Reviews. You may be wondering, why? Well, Google reviews can be left by anyone whether they are a real customer or not, which can damage a business reputation. So, what is the difference between the two?
Google Reviews – Customers who made a purchase from the business website and left a review based on the business with an online store.
Customer Reviews – Customers who also participated businesses has 4 main features with this new tool: Google Customer Reviews opt-in, badge, survey, and insight into your seller rating.
There is no charge to this, it is completely free and all it requires is a Merchant Center account. It is a quick and simple process to sign up, that allows you to have your customers to opt-in to receiving an email survey after they have made their purchase. The survey is designed for customers to review their buying experience, and the data will be used to help create a seller rating for your Merchant Center account.
Right now, the Google Customer Reviews are only available in the United States, France, Germany, United Kingdom, Japan and Australia.
Here’s how to enable Google Customer Reviews
- Sign in to your Merchant Center account (or sign up if you do not have an account).
- Select “Merchant Center programs” from the dropdown in the upper right-hand corner.
- Click “Get Started” in the Google Customer Reviews card and accept the Program Agreement.
- Add the survey opt-in code to your website.
It will be interesting to see how the new program will engage with the customers, how the customers will respond to this new platform, and how it will affect businesses.