Intro to Google Tag Manager

Google Tag Manager is a free tag management system offered by Google. Google Tag Manager enables site owners to update tags, as well as various code snippets on a website or mobile app without having to edit actual site code. Google Tag Manager allows for the addition and tag update of AdWords, Analytics, and other third-party traffic or content management tools. Tag management within one user-friendly interface allows for easier edits and less confusion when it comes to tag editing.

What is a Tag?

A tag is essentially just a snippet of code within a page that can send information to a third party. For example, a line of code may send certain user information to analytics. Tags must be added and coded  directly to pages within your site…unless you’re using Google Tag Manager. With Google Tag Manager, instead of having to control each snippet of code within single page files, now they can be controlled within one single platform and can be edited easily within the tag manager interface. You will now have the ability to dictate when and where the tag will or will not fire.

Setting Up Tag Manager

In order to set up Google Tag Manager for your site, you will first have to go to From here you can create an account. One account is recommended for each website or domain. Once you have created an account using the website you’re focusing on, you will create a container tag. This tag will then have to be added to your site. The tag has to be added to every page, so it could make for a long process. If you’re working on a WordPress site though, there are plugins available to avoid that hassle, and only require you to enter the container tag once. After the container tag has been entered, you may begin creating and editing tags simply and easily. You can integrate any third-party tags directly through the tag manager interface.
Google Tag Manager will make entering and editing code snippets easier, faster, and cleaner. All by using one single tool. If you have questions regarding Google Tag Manager or are thinking of implementing it within your site, contact Boston Web Marketing today!

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