Internal Linking & Anchor Text

Internal Linking

A key SEO tactic is internal linking, which helps both search engines and users alike. Internal linking is a link from one page to another on the same website. For search engines, it allows the website to send clear signals of relative importance on each page. For users, it helps them find pages that are relative and useful to them.

There are many benefits that come from using internal links. They can pass authority from one page to another, which increases search optimization; they guide users to high-value pages, which makes the site easy to use; and they prompt users to visit the contact page, which increases conversion optimization. They can also be created very quickly, and are easy and free to manage.

Anchor Text

Anchor text is text that has a hyperlink which leads to a targeted web page. You may use a keyword or key-phrase as the anchor text of an internal link, but only if it makes sense. Using the key-phrase “dog training tips”, and having an internal link to a page about mold removal, will not only confuse your users, but also hurt your rankings. You should always create internal links with the reader in mind, not just search engines.

By using anchor text the correct way, it can help improve your ranking for certain keywords. If you want a page to rank for a certain keyword, then you can point people to the page using the relevant anchor text. This then shows Google that this page is relevant to that phrase when users search for it.

Internal linking is one of the most important and overlooked factors in SEO. The best practice is to use relevant anchor text with internal links that prompt users to act; leading them to the “Contact Us” page. This will help prompt more leads, and generate more clients.

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