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Instagram’s New Algorithm: A Guide On How Original Content Ranks Best

With Instagram’s new algorithm update, it’s more likely that someone who creates and publishes their content will be seen than someone who reposts content.

This update will help credit creators for their work in three ways:

  • Tags for products
  • Enhancing people tags
  • Changing the ranking of the home page feed

To find out more about this change, continue reading below.

What Are Product Tags?

Until recently, only certain Instagram users had the option of tagging products in their pictures. The feature has now been made available to all users. Small businesses and brands will be able to shout out their favorite brands with this feature. When someone purchases a product tagged in your post, you do not receive any benefits, such as affiliate income. Alas, you’re able to promote your content with originality.

How Are People Tags Being Enhanced?

A minor enhancement has been made to Instagram’s people-tagging feature. You can now add categories to your profile that appear when you’re tagged in photos and videos. By using this category feature, people will be able to see who you are and what you do. For example, if your business is speaking at a convention and someone tags you in a video, you’ll be able to add a category for this.

What Changed About The Home Feed Ranking?

Creating content for multiple platforms is common among creators. How you handle users who repost content they created, users benefitting from publishing their content that is already available elsewhere, or users considering reposting content that’s visible outside of Instagram are all factors in home feed ranking. Although we’re not sure whether this is intended to motivate creators to create Instagram-exclusive content or merely reward originality, the overall ranking has changed, and we need to adapt.

How Can I Get Started?

If you’re interested in learning more about Instagram’s new algorithm, don’t hesitate to contact our experts at Boston Web Marketing. Our team will help you achieve everything necessary to understand how original content can benefit you in this new ranking update. If you would like to get in touch with us today, call us at (857) 526-0096 or email us at We look forward to working with you soon!

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