Instagram is Testing Ways to Add Hashtags to Posts Instead Of Using Captions

instagram logo and hashtag in one photo

Instagram is Testing Ways to Add Hashtags to Posts Instead Of Using Captions

In the age of the internet and social media, hashtags have become a huge part of our everyday lives. From being search tools within social media platforms to being used in media outlets to help promote stories and events, hashtags seem to be everywhere. One of the biggest downfalls of hashtags and Instagram is that it was only accessible to incorporate these hashtags in the captions of your photos. With the platform allowing for 30 hashtags to be used per post, things started to look cluttered and unprofessional for users trying to promote their images.

To fix this issue, the photo-sharing giant has been testing out a new way to add hashtags to posts without including them in post captions; a move that would declutter the post caption area while still giving the post the discoverability users are looking for to garner all the likes they can. Below are screenshots of a user who has noticed this test feature when making a post, and how a post will look with the new feature in effect.

instagram post with ability to add hashtags within the post

instagram post with new hashtag feature

 

As you can see above, with the new hashtag feature, you will be able to see how many hashtags are used in a post as well as setting a “featured” hashtag to be shown under the user’s name for each post.

Since this is still being tested, not all users will be able to see this in their accounts when making posts until this feature is published live. This feature seems to be one that users have been waiting for as they ultimately want their posts to be tidied up and look clean and professional.

Steven Kunevich
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