Instagram just changed the game: you can now follow hashtags. You’re welcome.
Until recently, Instagram posts could only be viewed in three ways: following accounts, checking out your “Explore” page, or searching for hashtags related to subjects of interest. Long gone are the days of aimlessly clicking through profiles until you find what you’re looking for. All you have to do now is type one hashtag and everything you want to see will be there right before your eyes.
Following a hashtag will add a selection of top posts curated by Instagram, along with the accounts you follow that will appear in your newsfeed.
Similar to seeing your followers list, you can view the hashtags you follow by checking the new “Hashtags” section on the “Following” section on the Instagram app.
Following hashtags branches out more posts you’re interested in outside of your “Explore” page. In the same way when you follow a new account and similar accounts will populate, Instagram also suggests “related hashtags” to follow.
Instagram allows you to filter out what you don’t want to see, simply by tapping the three-dots icon at the top right of the hashtag and selecting “Don’t Show for This Hashtag,” in the menu.
Even though this new feature can give you your ideal newsfeed, the downside of following a single word or acronym of a hashtag can become ambiguous for certain hashtags such as #GOAT, which is popularly known as world of social media as the Greatest of All Time, but in a normal world is referred to as an animal. Another downside is that it can be an opportunity for users to be nosey if your profile isn’t set to private, so users can see hashtags that you may not want others to see you following.