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Instagram Business Profiles Pages

Instagram is one of the most popular social media apps on the planet right now with over 104.7 million users in the United States or roughly 31.8 percent of the population. That means one out of every three people you see has an Instagram account. Instagram as of late has become a popular avenue for businesses to advertise with their being over 8 million business Instagram profiles. Instagram isn’t just for posting pictures of you on vacation or your get together with friends, it’s become a successful and easy way to market products and services but that’s not all; Instagram is stepping up their game and taking it to the next level with their in-app business profile pages.

Instagram Following in the Footsteps of Others

If you know what Google My Business is, then you know that it normally provides you with basic company information like address, a category of business, hours of operation, price, contact number or email, and website link. Instagram recently introduced their own variation in the form of profile pages, where you can portray all the same information but right on your app! Not only can you post cool pictures of what your products, but now customers have a way to get in contact with you directly through the app. You will also have the ability to link it to your business Facebook page, making it easier than ever for clients and customers to find your products, address, phone number and more.

Instagram as a Marketing Tool

Although Instagram has yet to officially release this update, there are signs that it’s going to happen in the near future and I suggest any and all companies take advantage of this. Having the ability to easily find your information will not only help your business but also helps out customers. No more viewing a picture then having to quit out of the app and go to internet explorer to find more information. We’ve already seen how well Facebook was able to integrate business pages inter their platform and it looks like Instagram is following in their footsteps.

Boston Web Marketing

Boston Web Marketing specializes in digital marketing services including search engine optimization, pay-per-click ads, content management, and social media management. Not only can Boston Web Marketing help you rank better, but also provide unique, optimized content that looks great to search engine algorithms. For more information, give us a call at 857-526-0096 or fill out a contact form on our website!

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