Looking for more ways to increase the views and searchability of your YouTube videos? If you have already started optimizing your videos using basic YouTube SEO practices, then you are off to a great start. YouTube has recently added a new function to further optimize your videos for better searchability to give you an even better chance of increasing your video’s views. The new function is that users can now incorporate hashtags in their videos.
YouTube will now display hashtags above the titles of videos as well as allowing people to type in a hashtag in the search bar of the website. Once you see the hashtags above a video title, you can simply click the hashtag to perform a search of that hashtag. You will then see a search results page with videos that contain the same hashtag.
Where Can I Place My Hashtag?
While creators are uploading their videos to their channel there are two places where they can start to incorporate hashtags. You can either add them to the video title itself or within the video description. While it may seem great to use them right in the title, you want to be mindful of the title character limit as well as not having a title that seems spammy. Your safest bet is to add the hashtags in the description of your video as you will have more space and characters to use. When thinking of hashtags, you will want to make sure that you have your best ones in the first three positions. This is because YouTube will only display the first three hashtags, from the video description, above the title of your video.
Do I Need To Worry About Guidelines?
Just like with any new feature added to a platform, there is a policy for hashtag usage on YouTube videos. To ensure that your hashtags are not ignored, having your video removed from search results, or having your video removed from the platform altogether, you will want to do the following:
- Refrain from using hashtags to promote harassment.
- Refrain from using hashtags to promote hate speech.
- Refrain from using hashtags to direct people to misleading content.
- Do not over-tag, which is using 15 or more hashtags.
Having been released a few days ago, hashtags will start to appear more often in videos as creators take wind of this great news. As of now, you will be able to see hashtags on the YouTube website in a web browser on a computer and in the YouTube mobile app. Unfortunately, you will not be able to see it on iOS devices as that version of the YouTube app has yet to add this feature.