Local rankings play a big part in how you come up in search results on Google, if you are a local business then you want to be ranking high where people will be looking to go to the business. There are ways to help you rank higher with location-based settings, search engine optimization, and your Google My Business listing plays a big part in that. Here are some ways to help your local rankings on Google.
What is Google My Business?
This is a free tool that Google provides to help you easily manage your online presence. You can control the business category, address, phone number, description, and more. Which is why it’s so important to go through each option that’s provided. With a listing, you will see a knowledge graph which is important information that people want to know about this business.
On a mobile search, this will be listed before the first organic search result and if you are searching on a desktop then this will be to the right of the search results. As a quick first look, this listing gives people an overview of information about the business.
Where to Start With Local Rankings
Complete your Google My Business Listing
If your business doesn’t already have a Google My Business listing that is claimed by you, that’s the first step. Once you have a listing make sure everything is accurate and filled out. If people have been searching for your business and you haven’t created an account yet, a listing may already be set up and filled out with what information people online have said about your business, once you become an owner you are able to change or manage this information.
Ask for Reviews on your Google My Business Profile
If your business listing has a lot of positive reviews on Google then Google will see that people are visiting your business and liking it so much that they give a review. Since Google wants to provide the user with the best information possible, they will show your business and be more confident to provide it in search results.
Post Pictures to your Listing
This is giving both Google and the user more information about your business. You can add a logo, interior/exterior photos of your business, and anything you are providing. Google has said that listings with more pictures get over 40% more requests for driving directions to the business and over 30% more clicks to the website.
A Google My Business listing is a powerful tool that can help your website rank higher as well as get you more business. At Boston Web Marketing, we understand how important it is to rank locally for your business. We offer free SEO consultations and are happy to help your business. For more information, you can contact us online on our website or call us at 857-526-0096.