If you are a business owner with a storefront, optimizing your local SEO strategy is a very effective way to market your business online. Local SEO helps businesses promote their services and products to customers within a certain geographical area, through a number of different strategies. If you are a business owner looking to drive more customers to your physical business, follow these tips on getting found locally online!
Google My Business
Creating a Google My Business page is an important step to take as it is free, easy to setup, and is very effective for local SEO. By creating a GMB page it will get your business hours, phone number and directions onto Google Search and Maps. GMB pages are verified by postcard, so keep an eye on your mail for a card with a PIN # on it.
If you have the time, there are many free websites online that you can submit your business information to such as Brownbook, ShowMeLocal, and Merchant Circle. Many people use these types of websites to find local services such as plumbing or roofing. If you don’t have the time to be submitting your business to all these listing websites, there are automated services that will do it for you, but at a price. The more popular ones are Yext, MozLocal, and Aabaco.
Although having more reviews might not directly affect your SEO ranking, it will help in increasing your click through rate. Searchers are less likely to click on a business listing that they cannot read reviews about, or have a low star rating. After completing a project for a customer, invite them to share their experience on Google My Business!