These days, advertising on social media is a must for companies, no matter the industry. Facebook, Twitter, LinkedIn and even Instagram have turned into competitive spaces in recent years for businesses, which means you cannot rely on the same old ad copy to break through the noise and reach your targeted audience. To stand out from the crowd on Facebook, you will need to do some work in refreshing your ad copy and revamping your existing digital marketing strategy as a whole.
Readers on Facebook have short attention spans, so you will need to get creative with how you present information. Breaking up a block of text with bullet points or line breaks can make the ad copy easier for users to digest. Full sentences are also rarely necessary, as most readers tend to just skim over copy for the key points, so pull out the keywords for the user and emphasize them as much as possible.
You should not be afraid to make bold statements in your ad copy. Customers will not believe you are the best if you do not put that message out there! Grab a user’s attention by opening up with a strong statement and then back it up with some supporting details or selling points. People are much more likely to respond to an ad that tells them an item is “the perfect this” or “exactly what they need.”
These tips are a great starting point that you can use to help grow your company’s presence on Facebook; try combining them for maximum impact with your audience. The more original your Facebook ad copy is, the more your customers will respond to it. Breaking through the social media noise can often be a challenge, but it is necessary for the overall growth of your business.