While we know that content and links are two of the most important things in regard to SEO, what should always be in the back of our mind is customer experience. This is what really fundamentally drives sales in the end, because if you are on a website and things aren’t loading as fast as you’d like, chances are, you’ll just click out of that site and look elsewhere. We see this very often, but what really drives a good customer experience? Let’s take a look at some of those things you can do to improve the customer experience of your site.
Content creation is one of those things that needs to be targeted and clear. Good content creation in relation to customer experience helps to aid the customer through the process of converting. While you should have content which is targeted towards lead generation, you should also make sure to cover all of your bases. This includes helping the customer discover more about your business, consider buying your product/service, helping them make a decision on what they want to do, and ultimately helping them after conversion, in order to build on retention. FAQs and blogs are a huge part of this and will continue to be for a long time.
Internal links not only help the crawlers navigate your site but help your customers as well. This helps the site architecture and can help to increase the number of pages that the customers look at on their quest to conversion.
A website’s speed can be immensely important. It is a ranking factor and above that, can really impact your conversions and traffic. If your website is loading slowly, people do not have the patience to wait for it to load, and therefore leave the site before your content has a chance to shine.
Being mobile-friendly has become even more huge this year than last, and will continue to do so for years to come. This, as well as site speed, have become larger ranking factors recently, so being able to create a mobile-friendly atmosphere will really help to push conversion, as well as improve customer experience.